Hello, I am Katerina, a freelance, graphic designer and illustrator working with clients in Stevenage, Hertfordshire. I use my creativity to help you communicate effectively to your customers.
I’ve been working as a graphic designer in the creative industry for 25 years and have a wealth of experience across a broad range of industries. My portfolio features logo and brand design, visual merchandising, print and digital marketing, brochures, packaging, seasonal campaigns, picture editing, illustration and motion graphics. Whether you are a small business start up or a business celebrating their 35th anniversary, I’m here to help you realise your creative dreams.
ILLUSTRATION
Using both hand and vector illustration styles, I produce illustrations to enhance your business communication, adding personality and reinforcing your brand identity, from feature illustration on packaging design, marketing assets and social-media content.
SURFACE PATTERN DESIGN
I love to create patterns combining hand illustration and digital painting. My designs have featured on packaging for Osprey London and I have collections for wallpaper and fabrics available with Spoonflower. Creating a bespoke beautiful pattern is a challenge I relish.
BRANDING & VISUAL IDENTITY
Brand identity builds the relationship between your business and your audience. It communicates personality, tone and essence, as well as memories, emotions and experiences. In collaboration with my client, I work on concepts before creating assets such as logo, typography, colour palette and image library to represent the brand’s own personality. In addition to the standard business cards and corporate stationary, I will also develop a set of visual brand guidelines,
GRAPHIC DESIGN
Great marketing engages people based on their wants and needs, and any awareness and satisfaction they have about a product, service or brand. Effective graphic design inspires and informs your audience, making this a critical element leading to business' success. Comfortable working either alone or alongside your in-house creative team, I will collaborate to create the perfect material for print and digital – from brochures and mailers to web assets and motion graphics.