Specialising in brand identity, print & digital marketing, hand-drawn logos and organic illustration. With 28 years of experience, I help businesses communicate using sustainable graphic design.
In the midst of a climate crisis, living in a world dominated by AI, I believe we can all do our bit and make a difference.
Graphic design is a generative process - whether it’s printed or digital - they use energy and create waste. I work as sustainably as possible - my studio has lots of natural light and my Mac gets switched off every night. My design process starts with hand-drawn sketches - the paper is then reused or recycled. The products in my store are printed on-demand onto FSC paper, or sustainably sourced fabrics. The inks are vegan and environmentally friendly and the paints I use at home are water based.
On the subject of AI, I’ve encountered clients who have used AI to create a logo and then found it is being used elsewhere (there is no copyright with AI), or the image is pixelated and not print-ready. The energy consumption, and resource depletion from the use of AI is shocking. As a result, many are shifting back to a more analogue approach. Sketching with a pencil on paper is how I connect to my creativity ensuring projects, such as hand-drawn logos, look and feel organic. Though my ideas start on paper, the final design is always professional, digital and unique.
See examples of my hand-drawn logos, branding, and design work.
Browse my store for sustainable print on-demand products inspired by nature.
Rooted in the wild beauty of West Cornwall, I draw inspiration from nature's textures and patterns, and the deep calling to help restore and protect our fragile environment.
With 28 years of experience in illustration, design, print, branding, and web design, I ask the right questions to ensure your message is communicated clearly and effectively to your audience.
To get to know me better and stay updated on my latest hand-drawn designs and sustainable design tips.
If you have a project you'd like to discuss, complete this form or email me at hello@katerinameccano.com
Build lasting audience connections with custom branding.
Your brand communicates personality, tone and essence, as well as memories, emotions and experiences. In collaboration with my client, I work on concepts before creating assets such as logo, typography, colour palette and image library to represent the brand’s own personality and a set of visual brand guidelines.
From brochures to web assets, I create designs that inspire and inform
Great marketing engages people based on their wants and needs, and any awareness and satisfaction they have about a product, service or brand. Comfortable working either alone or alongside your in-house creative team, I create the perfect material for print and digital marketing.
Hand-drawn illustrations for logos, marketing, and surface pattern design
Using both hand and vector illustration styles, my work enhances business communication, adding personality and reinforcing brand identity. I also have collections for wallpaper and fabrics available with Spoonflower.
Custom websites on platforms like Squarespace and Wix, tailored to your needs
Navigating website builders and creating a beautiful site can be challenging - let me take the strain and build your perfect website. This could be the entire site or setting up template pages so you can grow your website at your own pace.
