Graduating from the University of Life, I have carved out a creative career as a graphic designer and illustrator for the past 28 years - obviously I started young!
Adaptability and a passion for learning new techniques drives my creative journey, ultimately focusing on genuine human connections through design and art.
My style blends organic line-work and beautiful colours, drawing inspiration from nature.
If you have a project you'd like to discuss, complete this form or email me at hello@katerinameccano.com
Brand identity builds the relationship between your business and your audience. It communicates personality, tone and essence, as well as memories, emotions and experiences. In collaboration with my client, I work on concepts before creating assets such as logo, typography, colour palette and image library to represent the brand’s own personality. In addition to the standard business cards and corporate stationary, I will also develop a set of visual brand guidelines.
Great marketing engages people based on their wants and needs, and any awareness and satisfaction they have about a product, service or brand. Effective graphic design inspires and informs your audience, making this a critical element leading to business' success. Comfortable working either alone or alongside your in-house creative team, I will collaborate to create the perfect material for print and digital – from brochures and mailers to web assets and motion graphics.
Using both hand and vector illustration styles, I produce illustrations to enhance your business communication, adding personality and reinforcing your brand identity, from feature illustration on packaging design, marketing assets and social-media content. I have collections for wallpaper and fabrics available with Spoonflower. Creating a bespoke beautiful pattern is a challenge I relish.
Many clients choose platforms such as SquareSpace and to host their websites. Navigating the structure and creating a beautiful website can be challenging - let me take the strain and build your site. This could be the entire site or setting up template pages so you can grow your website at your own pace.