MY DESIGN PROJECTS
Welcome to my portfolio! As a freelance graphic designer and illustrator based in West Cornwall, I specialise in branding, print & digital designs and hand-drawn logos. With 28 years of experience, I create authentic, eco-friendly solutions tailored to meet your brand’s needs. Explore my work below.
Branding solutions that blend hand-drawn elements with sustainable practices. From logos to brand guidelines, I create cohesive identities that resonate with your audience.
Unique, hand-crafted logos designed to stand out. A personal touch for your brand, built creativity and sustainably.
Hand-drawn illustrations paired with clear typography to create packaging that reflects your brand’s unique identity
HAND-CRAFTED DESIGN
Every design is created with care, ensuring a personal touch
SUSTAINABLE DESIGN APPROACH
Eco-friendly materials and processes wherever possible.
28 YEARS' EXPERIENCE
Proven expertise in branding, illustration, and print design
Please complete the form or email me directly at hello@katerinameccano.com
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In the midst of a climate crisis, living in a world dominated by AI, I believe we can all do our bit and make a difference.
Graphic design is a generative process - whether it’s printed or digital - they use energy and create waste. I work as sustainably as possible - my studio has lots of natural light and my Mac gets switched off every night. My design process starts with hand-drawn sketches - the paper is then reused or recycled. The products in my store are printed on-demand onto FSC paper, or sustainably sourced fabrics. The inks are vegan and environmentally friendly and the paints I use at home are water based.
On the subject of AI, I’ve encountered clients who have used AI to create a logo and then found it is being used elsewhere (there is no copyright with AI), or the image is pixelated and not print-ready. The energy consumption, and resource depletion from the use of AI is shocking. As a result, many are shifting back to a more analogue approach. Sketching with a pencil on paper is how I connect to my creativity ensuring projects, such as hand-drawn logos, look and feel organic. Though my ideas start on paper, the final design is always professional, digital and unique.
